I was recently invited to speak on a panel at the Utah Society of Fundraisers Fundraising Day on women’s giving. Preceding it was a luncheon with keynote speaker Darian Heyman and let me say, WOW!! Darian spoke about the future of fundraising including how social media can be utilized to reach millions.
So how do you go “viral”? He laid out the answer by means of a simple equation, C+C+C=C. Darian explained that in order to have your message go viral it needs to be “COMPELLING” – why should anyone care about your message? Secondly, it needs to be “CONCISE.” Unless your message is to the point and easily accessible, people will miss the purpose. Third, it has to be “CREDIBLE.” In Darian’s words, “Great, so you’ve engaged me and done it quickly, but if you try and tell me that your magic beans are the cure to cancer tomorrow, I’m onto whatever else my fascinating network of do-gooders and colleagues is up to.” The three C’s come together to create a “CONTAGIOUS” message thus going “viral.” This was clearly the secret sauce with the internet sensation the KONY 2012 campaign which was viewed more than 100 million times in just under a week making it the most viral video in history. By utilizing social media to transmit a message the potential for online fundraising or raising awareness is dramatic.
So what does the future look like in terms of online fundraising?…
Last Friday, President Obama hosted a White House Forum on Women and the Economy. The forum addressed the important role that women play in the economy. There are pages of facts in our resources section organized by category if you want to take a look.
As part this forum the White House Council on Women and Girls released a new report entitled, “Keeping America’s Women Moving Forward, The Key to an Economy Built to Last.” This report examines the Administrations persistence to ensure women have support through all stages of life. The Executive Summary itself is bold, compelling, and empirically sound! Could this serve as a wake call to as the economic power and possibility of women? He certainly has the women’s vote in this country and this is why.
The report states, “Today, more than ever before, women are playing a central role in the American economy. Women now make up nearly 50% of our workforce, are a growing number of breadwinners in their families, and are the majority of students in our colleges and graduate schools. American women own 30% of small businesses, which generate $1.2 trillion a year in sales. Since 1962, women’s participation in the labor market has risen by 20 percentage points while the United States’ Gross Domestic Product (GDP) has more than quadrupled. And according to a report by McKinsey, if the United States raised female labor participation rates to the average participation rate of…
FACEBOOK. I feel like it has become a new marker in our society, BF ( before FACEBOOK) and AF ( after FACEBOOK). BF we relied on email, phone calls, and in person conversations to stay connected, and now, we don’t. AF we can now stay connected with hundreds, if not thousands of people by just parking ourselves in front of our MAC. You might think that is a good thing, a bad thing, or a mix of the two but the point is it exists and personally, I love it. It has been and will continue to be a game changer.
In case you have your head in the sand you know that FACEBOOK is soon to go public. They will raise billions of dollars to expand their control of the universe and will be doing so with a board composed exclusively of white men. This is despite the fact that women make up the majority of FACEBOOK users and account for 62% of the content produced on the site.
Today, the FACE IT campaign was launched in response to Facebook’s all-white, all-male board representation. The FACE IT campaign, which has been endorsed by well known organizations such as 85 Broads, 2020 Women on Boards, Women Corporate Directors, and The 30% Coalition ( which I am a part of), stated in their press release that they will, “call attention to the failure of Facebook’s all-male board to represent the company’s diverse public…
I was recently invited to speak on a panel at the Utah Society of Fundraisers Fundraising Day on women’s giving. Preceding it was a luncheon with keynote speaker Darian Heyman and let me say, WOW!! Darian spoke about the future of fundraising including how social media can be utilized to reach millions.
Last Friday, President Obama hosted a White House Forum on Women and the Economy. The forum addressed the important role that women play in the economy. There are pages of facts in our resources section organized by category if you want to take a look.