June 08, 2010
The Power of the Purse – Using Our Spending Power to Drive Change
Sondra’s latest entry is awesome. She instructs us on how we can use our spending power to drive change. Change takes work. Sometimes it is not convenient. But. Can you imagine what the good we could do, the power we could shift if we, and I mean the big WE, would do what she suggests??
“When making our purchases as the world’s largest economy (yes, author Tom Peters did say women were the world’s largest economy), I think we should ask these six questions that I The Power of the Purse and Vera Bradley call:
Six Spending Requirements From the Power of My Purse:
1.How many women are on the corporation’s board?
2.What charitable efforts does the company support?
3.What does the corporation do to help women and girls?
4.How is the corporation working to increase women’s roles in management and corporate executives?
5.Does the company have a plan for increasing diversity?
6.How is the corporation collaborating with others to further philanthropy?”
Read her full entry by clicking here. Better yet subscribe!