Tiger Woods – “I Am So Sorry”

This was an amazing speech. Yes he controlled the situation, but really, who cares. He said all the right things in my view. He centered his words on personal responsibility, admitting he had a problem, and talking about how he and his family were going to move forward. How powerful are the words “I am truly sorry” but as he said, behavior has to follow.
While we are still in the midst of this financial crisis, I hope CEOs and other senior leaders of institutions who have played a significant role take note. This is how you say I am sorry and plan a way forward.

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